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Pop-Up Cellar Door - COMING SOON to Queen Victoria Markets
Innocent Bystander started with an outsider’s perspective. A brewer arrived in the Yarra Valley with no intention of following the usual wine playbook and instead built something that felt more human. Less about rules, more about instinct. That spirit stuck, and from day one our wines were made to be approachable, expressive and shared.
Today, that same mindset runs through everything we do. From our Yarra Valley roots to new regions and city streets, we always lean towards curiosity over convention. Our wines are crafted with honesty, simplicity and zero pretence. Real wines made for real moments and real people.
Because being different was never the risk, It was always the point.
GET TO KNOW AN INNOCENT BYSTANDER
BEST
Our wines were never made for quiet corners or overthinking. They are made for tables, for conversations, for moments that stretch longer than planned. The kind where one glass turns into another and the story gets better each time it’s told.
We keep things simple. Honest wines, no pretence, nothing to prove. Because it has never been about what is in the glass alone. It is about who you are sharing it with.
Cellar Door
IB IS PUTTING DOWN ROOTS. SORT OF.
We've found ourselves some new digs in String Bean Alley at Queen Victoria Market. And for once, they don't have wheels attached.
Our new semi-permanent pop-up cellar door has officially opened, bringing a little Born Different energy to one of Melbourne's favourite markets.
Pull up a crate, grab a glass of your favourite Innocent Bystander wine or discover something new. We've got bottles to take home, a foosball table for anyone feeling competitive and some pretty good neighbours in Brick Lane Brewing and Antagonist Spirits, with food from Brick Lane Kitchen right next door.
It's a container. It's a wine bar. It's semi-permanent, which is about as much commitment as we're comfortable with.
New digs. Same IB vibes.
Find us: String Bean Alley, Queen Victoria Market, Melbourne
Thursday & Friday: 10am – 3pm, Saturday & Sunday: 10am – 4pm
Innocent Bystander. Born Different.
Just some stuff we've getting up to lately...
We've been busy since we closed our old HQ in Healesville. Have you spotted a Bystander in the wild lately?
