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One day, a curious brewer rolled into wine country with zero plans to play by the rules. Instead of blending in, he stirred things up—trusting his gut, ignoring the usual playbook, and doing things his own wonderfully weird way. He built a wine brand that wore its outsider status like a badge of honour. He called it Innocent Bystander.
The Yarra Valley is where it all started—our spiritual stomping ground. It’s where we made our name, cutting our teeth on Pinot Noir, Chardonnay, and Pinot Gris that spoke louder than any rulebook ever could. These wines put us on the map, but more importantly, they taught us how to trust our instincts and let the fruit do the talking.
We’ve never been ones to stay put—or play it safe—so we’ve been poking around beyond our backyard, chasing flavour and adventure through King Valley, Tasmania, and Heathcote. Why? Because great wine doesn’t come from comfort zones. It comes from curiosity, guts, and a deep love of sharing something genuinely good. Whether it’s cool-climate whites from Tassie, bold reds from Heathcote, or crisp aromatics out of King Valley, we’re bottling wines that are made to be loved loudly and shared freely—no decoder ring or wine degree required.
Everything Innocent Bystander touches gets the same treatment: a splash of wide-eyed wonder, a big dose of inclusivity, and an unstoppable urge to ask, “But what if we did it better?”
That rebellious spirit? It’s bottled up in every drop. The wines are crafted with simplicity, honesty, and zero pretence—just seriously good stuff made for sharing with actual humans, not swirling, sniffing, or overthinking.
Looking ahead, Innocent Bystander isn’t about to forget where it came from. The mission is to keep being the brand that zigged when everyone else zagged. The one that didn’t just go against the grain—it pressed it, fermented it, and turned it into something worth talking about.
Now? The brand has traded rolling hills for city streets and still doesn’t care much for convention. That unwine DNA? Still going strong.
