Born Different Launch Party

Melbourne, we’re cracking open a new chapter and it’s anything but ordinary, this Born Different. Bold, unapologetic, and ready to stir things up.

We’ve flipped a warehouse into the ultimate IB playground. Part cellar door, part creative chaos. Think ink, beats, drag, and a little fire (literally).

Oh, and we’re rolling out something shiny. Be the first to lay eyes on our brand-new Mobile Cellar Door, a wine bar on wheels that’s as bold and different as we are.

From 5pm the launch party will pair our wines with cult burgers from Collingwood’s Slowpoke Lounge & Lookout, offering an incredible deal of two glasses of wine plus a burger included in the ticket price, as well as all the experiences below:

Here’s what's pouring:

• TATTOO ARTISTS — ink yourself with a little wine-inspired mischief on the night.
• ON-SITE BARBER — fresh cuts and trims to elevate your look.
• GLAM STATION — makeup touch-ups to add sparkle and shine.
• TAROT READINGS — discover what your night has in store.
• PHOTOBOOTH — capture the laughs and memories with friends.
• DRAG ARTIST — serving attitude, sequins and a song or two.
• WINE TASTINGS — try the range of Innocent Bystander wines, including Easy As Shiraz and Tassie Savvy, and cocktails including the IB Watermelon Spritz slushy
• CULT DJs — soundtracking the night by spinning soul, funk, house and groove-driven techno
  
  This is going to be a night like no other, and is set to unfold in all the best ways. Spots are limited, so rally your crew and grab your tickets before they're gone.