Not metaphorically.
We’re officially the exclusive wine partner of Come Alive! The Greatest Showman Circus Spectacular as it tours Australia from May 2026 through to May 2027.
The show opens in Sydney before heading around the country, bringing a very large amount of music, acrobatics and spectacle with it.
Across the national tour, Innocent Bystander will be poured at all major venues, with a lineup featuring Prosecco, Sauvignon Blanc, Pinot Gris, Rosé, Pinot Noir and Easy As Shiraz. Because if you’re going to run away with the circus, you may as well have a decent drink while you’re there.
Come Alive! doesn’t really do quiet. The whole production is immersive, loud, colourful and impossible to ignore. Which feels like a pretty natural partnership because neither do we.
“Innocent Bystander has always been about celebrating the bold and the unconventional, so partnering with a spectacle as extraordinary as Come Alive! is a perfect match,” says Innocent Bystander Brand Manager Georgia McNeil.
“We believe great wine should be part of life’s most colourful moments. Just as this show breaks the boundaries of traditional theatre, we’re thrilled to bring our ‘Born Different’ energy to the circus ring, offering fans a serious drop that doesn't take itself too seriously.”
The partnership also follows the launch of our mobile cellar door, which has quickly become our favourite way to unexpectedly appear in places we probably shouldn’t fit.
Festivals, laneways, car parks, concerts and now circus spectaculars. Feels right.
Tickets and tour info available at:
comealiveshow.com.au/tickets
